Title:
AI Search Visibility Optimization: The Rise of Otterly as a Solution for Declining Organic Traffic
Meta Description:
With the rise of AI-generated search results, companies face declining organic traffic. Otterly.AI offers a new approach to optimize brand visibility in AI search results, addressing the challenges of AI Overviews and zero-click searches.
Otterly Tackles Declining Organic Traffic with AI Search Optimization
In 2024, many companies noticed a significant drop in their organic search traffic, largely due to the growing presence of AI-generated search results. With tools like ChatGPT and Perplexity offering direct answers to queries, users often no longer click on links to visit websites. This shift is causing a ripple effect in SEO, pushing businesses to adapt to new search behaviors. Enter Otterly.AI, a startup focusing on “generative engine optimization” (GEO), also known as AI search visibility optimization, to help brands regain their footing.
The Shift to AI Overviews
AI-powered search results, especially Google’s introduction of AI Overviews in May 2024, have changed the landscape of search visibility. These overviews provide AI-generated answers directly in search results, sometimes resulting in “zero-click” searches, where users get the information they need without ever visiting a website. As AI Overviews spread globally, businesses that once thrived on organic search traffic are facing a challenge.
Otterly.AI’s CEO, Thomas Peham, shared that the platform’s dashboard helps businesses track and optimize their presence in AI-generated results. After Google’s shift, Otterly rebuilt its product to better help companies understand how their keywords are being affected by AI Overviews, offering a new way to analyze search visibility beyond clicks.
The Rise of AI Search Visibility Optimization
With AI search results reshaping how users engage with content, optimizing for AI visibility becomes essential. Peham stresses that traditional SEO focuses heavily on click-through rates, but the real value now lies in understanding how AI-powered engines rank and display content. Otterly tracks these AI search results, allowing businesses to monitor brand visibility and position in a space where traditional SEO metrics may not apply.
The platform has evolved to include weekly tracking and plans to introduce a recommendation engine, providing actionable insights for marketing teams. This shift enables faster experimentation, letting teams optimize content and quickly gauge effectiveness, a feature similar to SEO but tailored to the complexities of AI search results.
The Team Behind Otterly
Founded by Peham, a former VP of marketing at Storyblok, Otterly was created to address his own challenges in understanding the impact of AI on search. Peham teamed up with Josef Trauner, the former CEO of Usersnap, and Klaus M. Schremser, Usersnap’s former head of growth, both of whom have experience in scaling successful startups. This strong founding team, backed by GroWTF, Otterly’s incubator, is steering the company toward growth without seeking external funding. Instead, Otterly plans to grow organically by building its customer base and expanding its presence in the AI search space.
Future Growth and Industry Partnerships
Otterly has set its sights on becoming a leading player in the AI search optimization space, similar to how Semrush and Ahrefs dominate SEO tools. While there is always a risk that larger players like Semrush could eventually expand into AI search, Peham hopes for collaboration rather than competition. Otterly plans to announce a partnership with Semrush next month, signaling the potential for further synergies in AI search optimization.
Source: https://thesperks.com/ai-models-can-fake-alignment-new-study-from-anthropic-reveals/
